Orchid Seduction.

"When we stopped to rest and Tony tried to figure out what was wrong with his compass, I asked him what he thought it was about orchids that seduced humans so completely that they were compelled to steal them and worship them and try to breed new and specific kinds of them and then be willing to wait for nearly a decade for one of them to flower. 'Oh, mystery, beauty, unknowability, I suppose, ' he said, shrugging. 'Besides, I think the real reason is that life has no meaning. I mean, no obvious meaning. You wake up, you go to work, you do stuff. I think everybody's always looking for something a little unusual that can preoccupy them and help pass the time."
~The Orchid Thief by Susan Orlean