"Women are looking for brands to join, not just to buy." - Faith Popcorn
Because generally women have spending power now, we do not hesitate to pay more to satisfy our inner needs. We do not hesitate to pay more for that brand of peppermint foot rub lotion because of its brand's campaigns on domestic violence or ethical treatment of animals. We have a soft spot for brands that awards women who struggle to make a difference to mankind. We wouldn't mind buying Dove's firming lotion because it brought forward real women who are just like you and me. They tell you life's about living. So, who cares if the firming lotion works or not?
Faith Popcorn, a marketing guru said that women look for brands to join, not just to buy. Many brands, which have products bought by women, offer a fantasy element. They have messages. While men brands offer an extension of the public self, women brands offer mediation for the private self.
She has come a long way to have her place in the world. She battles career and when she's home, her maternal instincts take over in caring for her children or cooking a warm meal for her family. She wants to make a contribution for everyone else in the world. She leads multi-lives. Brands that recognise her inner battles, win her over. She feels satisfied she has made a little contribution for women imprisoned by domestic violence while buying a lipstick to be beautiful for the world she faces everyday.
by Anyta at 10.9.06 4 comments.
Labels: thoughts
"You can't wait for inspiration. You have to go after it with a club." - Jack London, Novelist
"... veering away from the realms of reality into flights of imagination was strictly prohibited so ... like one of those messages, I've managed to confine myself into a bottle and have bobbed up and down for a long time now on the crest of other people's expectations. Desperately yearning for the bottle to break but not quite sure what I'l do if it does." - Excerpt from Preethi Nair's Gypsy Masala
by Anyta at 9.8.06 0 comments.
Inspired
Was reading somewhere that even though Creative Technology came up with MP3s, Apple conquered the market, not because of technical superiority but marketing genius. Steve Jobs is my Idol, I tell you. I love anything innovative (read: different) and creative (read: quirky) so I spent the entire afternoon at MAAD (Market of Artists and Designers) at the Red dot museum located at Maxwell Road. Original artworks are for sale and these are actually created by budding designers and artists who are there to sort of "gauge" the demand for their artwork and simply to network. The exhibition / market is on every Sunday till Aug methinks.
by Anyta at 16.7.06 2 comments.
F with a twist
Me: I took up sign language once. Him: Yeah, me too. Me: *in sign language* A - B - C - D - E ... shucks, forgot 'F'. What's 'F' like? Him: *middle finger*
by Anyta at 8.7.06 3 comments.
Being a Southpaw
I was in New York City. We had just finished dinner at a Vietnamese restaurant. Su had lent me her husband’s camcorder. I had to use it ‘cos my camera batt ran out pretty fast and it was unexpected (hate it when this happens!) We were rushing to catch the subway home when the camcorder I was holding, slipped right out of my hand and crashed against the sidewalk. My heart stopped, cos it wasn’t mine. Just as we were going home I was thinking of the camcorder and how I simply hate using camcorders without even being aware of it. They have to be held by the right hand. If I did it using my left, I would be shooting my face instead of whatever that was worth shooting at that moment. From the moment I was starting to be aware of things, I had to learn to adapt living in a world made for right handed people. For starters, my dad used to smack the top of my left palm whenever we were eating rice using our hand and I used my left. Indians (as well as in some other Asian culture) have always believed left hand is the “unclean” one. It’s impolite to eat and accept things using the left hand. I have gotten comments like, “Oh! You’re left-handed, lefties aren’t very bright.” HUH? At Primary 3, when we were allowed to use pens to write in school books, I was dead excited, cos I thought writing with a pen signifies adulthood, but at the end of each school day, I’ve always had ink smears on my book and on a portion of my left palm. Teachers were not sympathetic, they said I was untidy. So i had to tilt my book (45 degrees to 90) so that there wouldn’t be any smearing, not only the book was tilted, my neck was too. Now we know why Leonardo Da Vinci (my fellow lefty) wrote from the right side of a sheet to the left and in mirror images. Brilliant. And then, golf. That was classic. While others faced right, I had to face the left. I wasn’t only facing right; I was facing the whole world, an entire stretch of amateur golf players. On the bright side, at least no one gets to see my butt. The list goes on. The computer mouse, ya-da ya-da (… the associated right brain hemisphere that is said to be more active in left-handed people has been found in some circumstances to be associated with genius and is correlated with artistic and visual skill.”) - http://en.wikipedia.org/wiki/Left-handedYup, and what is consoling is that I am in the good company of some of the world’s greatest creative geniuses – Beethoven, Da Vinci, Michelangelo, Charlie Chaplin and Paul McCartney. Come to think of it, I wouldn’t have dropped the camcorder if I had held it using my trusty left-hand.
by Anyta at 2.7.06 1 comments.
Weekend Escape
The Lakehouse Hotel, a Tudor-style country house is a heritage of Malaysia’s colonial past.
Discovered by British surveyor, William
Cameron on a mapping expedition in 1885, the fame of Cameron Highlands grew during the colonial era. British expatriates would frequent the highlands to relax and escape the lowland tropical heat and British planters soon realised the potential of its fertile mountain slopes for growing tea, then a prized commodity.
Today, Cameron Highlands is still home to many tea plantations and no trip to Cameron Highlands would be complete if you miss the tea plantations.
The Ye Olde Smokehouse Hotel, also a charming country house, serves the best scones I’ve ever had. They come with Devonshire cream, strawberry jam and spoon twirled butter. Very pretty. We had our afternoon tea at the beautifully tended garden enjoying the cool breeze and far from the maddening crowd. It would have been perfect if not for the overpriced tea sets and rusty table and chairs.
by Anyta at 28.5.06 0 comments.
Labels: travel
www.thingsmyboyfriendsays.com
Ma favorit la bas Population: You While boyfriend was playing Civilization 4 I decided to go to the store. He asked if I would bring him back something, I said no, and he said: "And I was just going to name this city I conquered after you. I guess I'll have to call it Bitchburg."
by Anyta at 26.5.06 0 comments.
Welcome to the dark side
Important: This entry may contain information that is confidential, privileged or unsuitable for overly sensitive persons with no sense of humour or irrational religious beliefs. Kidding LAH (!) There is a reason why I’m not particularly fond of socialising with my classmates. Just a chosen few. This B**** simply went to the refreshments provided on Friday evening and went *point* “FAT!” *point* “FAT!” *point* "FAT!" A substantial amt of people were gathered there because everyone waits for break time. We all work, aright? So probably we’re all starving and we don’t need unsavoury comments from B**** who basically whiles her time away by going for manicures, pedicures, exercises at posh gyms, has her flat butt massaged(!) but still have visible giggly bits in the body. So! she better well avoid the refreshments. Wait a min, if she’s avoiding the refreshments, she shouldn’t be there in the first place. Anyone who knows me well enough do know food gestapos rile me big time. Fine, count calories, keep it to yourself. But no, food gestapos verbosely analyse every mouthful by its fat grams and carbohydrate content. They comment in superior tones at what other people eat. Don’t go around reminding people who know how to live what they eat. We are not unpaid extras of Your Neurotic Life. Hey 6 raisins = 90 calories! *roll eyes* Fine, THANKS for the info. There's just so much going on in the world like the life of 11 year old Gulsoma, an Afghan girl who was sent off to be married at the age of 4. As a child bride, Gulsoma was a virtual slave in the household of her “husband”. Link: Gulsoma's painful life. BUT, for these people I come across everyday, the world revolves around them. Singaporeans. *hmmph* *walk away stomp feet*
by Anyta at 29.3.06 1 comments.